Overview
The Block is an interactive web-based neighborhood guide designed to showcase the vibrant, diverse neighborhoods of Brooklyn. As the UX designer, my role encompassed developing the website's user experience, information hierarchy, component design, and color palette.
UX & Wireframing
Wireframing: Created wireframes to lay out the basic structure of the website.
Component Design: Developed reusable UI components such as navigation bars, content cards, and carousels.
Information hierarchy: Prioritized neighborhood exploration, then features, then recommendations.
Site wireframes
Card & Carousel design
Hero Nav, Header, Footer
Color & Typography
Color palette that resonated with Brooklyn's unique and eclectic vibe.
Typography that complements the website's modern yet approachable feel.
